Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About GEICO Motorcycle TV Commercial, 'Drifter' Song by Whitesnake
A man imagines himself riding a motorcycle down an open road while he sings Whitesnake's "Here I Go Again" -- however, in reality he's sitting at a birthday party surrounded by children who look far from amused. One girl asks, "You're a drifter? I thought you were Kevin's dad," to which the man replies that he's a little bit of both.
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Tagline
“15 Minutes Could Save You 15 Percent or More”
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None have been identified for this spot
Agency
The Martin Agency (Agency)
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