A city illuminated at night comes into view. Figures of people observed at a distance are shown working late, taking the elevator and swimming laps in a rooftop pool. These moments of solitude and peace are intruded on by the gaze of a nameless stranger as Apple reminds you that your phone holds more personal information about you than your phone. A person can get access to information like your location, your messages and even your heartbeat by looking through the phone in your pocket. Apple thinks these are personal and should only belong to you. Simple as that.