A city illuminated at night comes into view. Figures of people observed at a distance are shown working late, taking the elevator and swimming laps in a rooftop pool. These moments of solitude and peace are intruded on by the gaze of a nameless stranger as Apple reminds you that your phone holds more personal information about you than your phone. A person can get access to information like your location, your messages and even your heartbeat by looking through the phone in your pocket. Apple thinks these are personal and should only belong to you. Simple as that.

Advertiser
Advertiser Profiles
Tagline
“Privacy. That's iPhone.”
Mood
Active
Available At
Actors - Add
Rooney Mara ... Voice Over)
Agency
TBWA \ Chiat \ Day (Creative Agency), OMD West (Media Agency)

More Apple iPhone Commercials
Related Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top