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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

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TV Impressions
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Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About RumChata TV Commercial, 'Vacuuming'

When the RumChata Fairy visits, she's pleasantly surprised to find that Denise is vacuuming. Yes, the vacuum might be doing the job for her, but it counts, right? The fairy laughs and with the snap of her fingers, a gold cap hat magically appears on Denise, along with a glass of RumChata in her hand. As Denise relaxes, the fairy rides the vacuum around the room and exclaims that this is "fun time!"

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