Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About The General TV Commercial, 'Lemonade Stand' Featuring Shaquille O'Neal
The General and Shaquille O'Neal set up an outdoor strand to tell people about The General Insurance. A rival stand across the street selling lemonade tries to outdo their stand. The little girl taunts Shaquille with a sign for affordable car insurance, inflatables and a balloon arch. Suddenly her mom's car rips down all the girl's balloons and crashes. Luckily, her mom had stopped by The General's booth to get car insurance and free lemonade before the accident.
Advertiser
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Tagline
“For a Great Low Rate You Can Get Online Go to the General & Save Some Time”
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Phone
800-GENERAL
Ad URL
Mood
Active
Actors
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Shaquille O'Neal ... Athlete, Ava Grace Roberts ... Girl with lemonade stand
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