BMW shows footage from the Stonewall riots and the March on Washington for Lesbian, Gay and Bi Equal Rights and Liberation. The automaker knows there are roads difficult to travel but says LGBTQ members taught us to drive forward with courage, compassion and joy. In the end, you may arrive at a destination you never thought possible, like seeing the White House lit up with the colors of the rainbow. BMW says it will stand by you with pride as you face the journey ahead.

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Tagline
“The Ultimate Driving Machine”
Mood
Active
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None have been identified for this spot
Agency
kbs+p (Agency), Goodby, Silverstein & Partners (Creative Agency)

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