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Icy Hot Lidocaine Dry Spray TV Commercial, 'The Rules Just Changed' Featuring Shaquille O'Neal

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Pain thinks that it can dictate the rules of how you live your life, but according to NBA legend Shaquille O'Neal, those rules just changed. Icy Hot's Lidocaine Dry Spray is a topical spray that doesn't leave a mess or residue and can provide relief from pain when applied properly as suggested.

Icy Hot
Advertiser Profiles
Icy Hot Lidocaine Dry Spray
“Rise From Pain”
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None have been identified for this spot
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Shaquille O'Neal ... Athlete
Karlen Williams Graybill Advertising ... Media Agency
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