Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About IKEA Summer Sale TV Commercial, 'Start the Car'

A woman who is leaving IKEA looks at her receipt with surprise at the price she paid. Assuming it was a mistake, she runs towards her husband who is waiting in their vehicle and yells "Start the car!" so she can make a quick escape before IKEA can catch its error. However, IKEA says it's not a mistake -- it's the IKEA Summer Sale, during which customers can save up to 50 percent off select items.

Advertiser
Advertiser Profiles
Promotions
Summer Sale: Up to 50 percent off select items (expires: 07/07/2019)
Songs - Add
Mood
Funny
Actors - Add
None have been identified for this spot
Agency
McCann Erickson New York (Creative Agency)

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