Dove starts a 20 second timer while it waits for you figure out when the last time you washed your hands was. In those 20 seconds, Dove says you can help reduce the spread of infection. It doesn't care what soap you use -- it only cares that you and everyone else are healthy.
Advertiser
Tagline
“Take Care, Be Safe.”
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Active
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Agency
Ogilvy & Mather (Creative Agency), Razorfish (Digital Agency), Mindshare (Media Agency)
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