IKEA TV Commercial, 'Firsts'
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IKEA says that this is kind of a first for all of us and suggests it may be a good time to put other things first -- like being the first to check in, the first to try your hand at the arts, the first to volunteer or the first to say it's all going to be okay. And when the day comes that we are no longer looking at our worlds from the inside out, IKEA says, it will be what we did in here that will make us stronger out there.
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- McCann Worldgroup ... Creative Agency, Wavemaker ... Media Agency