U.S. Cellular TV Spot, 'Move Carriers: Get $700 Off'

A man wonders why the moving company he hired is sitting outside his house and playing with a VR headset instead of doing their job. The movers respond that they're waiting for their activation fee, and the man, baffled at the extra fee, asks if they're robots. When the movers play into his quip and begin making beeping sounds, the man reluctantly leaves to get his wallet. U.S. Cellular says that a scenario like this is unfair, which is why it doesn't charge activation fees on its mobile devices. You can get up to $700 off the latest smartphones when you switch.