Buick Encore GX TV Spot, 'New Alexa' Song by Matt and Kim [T1]

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Two friends head out for a night on the town and quickly engage in a passionate debate about their mode of transportation. Is the car they're riding in actually a Buick or the new Alexa? The driver is convinced it's the new Alexa because of his hands-free ability to turn on the lights outside their home and find directions to their restaurant for the evening. However, his passenger is not so convinced she's not riding in a Buick. When the two pull up to the restaurant, the debate even spreads to the servers. One server admires the Buick that just pulled up to the curb, but her coworker seems convinced that they're actually looking at an Alexa. For a limited time, the automaker offers Employee Pricing on most 2020 SUVs.

September 02, 2020
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Buick Encore GX, Amazon Alexa Alexa, Buick Alexa Built-In, OnStar
GM Employee pricing on most 2020 SUVs (expires: 09/08/2020)
Songs - Add
It's Alright - Matt and Kim
Actors - Add
Steve Talley ... Server
Engage M-1 ... Agency, Carat ... Media Agency

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