Martin Sheen is at the pharmacy and goes on a rant when he hears about the price of prescription medicine. It goes viral as it's happening because a savvy social media user is waiting in the aisles, and everyone shouts at the screen that he should try Single Care. Even his son, Charlie, gets in on the action. When Martin is done with his rant and hears about Single Care he can't believe no one interrupted him. "It felt like a 'West Wing' moment," says the pharmacist, sheepishly.