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Toyota TV Commercial, 'Start Your Impossible: Ashida Hajimu' [T1]

Japan's Ashida Hajimu was born with Desmoid Disease. He went through tough times in and out of the hospital as the disease went through his right arm. He knew life would be challenging but never let it stop him on his path to the Paralympics as a jumper. For him, every step forward was a step toward being number one. When he didn't make the finals in Rio, he felt close to giving up and was trapped in a downward spiral, but he focused on changing that negative energy into the power to move himself forward. He has learned to enjoy the gap between where he actually is and his impossible ideal. Toyota encourages you to start your own impossible.

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“Start Your Impossible”
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Ashida Hajimu ... Athlete
Saatchi & Saatchi ... Media Agency
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