After doing very risky things like holding a bear trap and chasing after insects, a young boy asks his father to look at him. As the boy begins to exit the family's Hyundai Santa Fe before looking, the car locks the door with its Safe Exit Assist feature. The dad looks at his son and says "Son, look."

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“Better Drives Us”
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Active
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Innocean USA (Agency), Innocean USA (Creative Agency), Innocean USA (Digital Agency), Innocean USA (Media Agency)

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