Upon showing a bubbly closeup, Dos Equis says its beer looks like... beer. But what if the brewer told you its recipe is over 100 years old, created in Mexico by a German brew master? Not just any beer now, is it?

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Tagline
“A Most Interesting Beer”
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Active
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Agency
G2 Worldwide (Agency), Havas Worldwide (Creative Agency), Red Urban (Digital Agency), Canvas Worldwide (Media Agency)
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