When a man in the driver's seat of his car is approached by a stern-looking cop, he believes it's because of the bottle of Heineken he's drinking and points out that the drink has zero alcohol content. But the cop simply gestures to the no parking sign nearby and presents a parking ticket, which the driver takes sheepishly. The brewing company introduces its new Heineken 0.0, the alcohol-free, 69-calorie malt beverage that you can finally drink before driving.

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“Now You Can Before Driving”
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