As the Charmin Ultra Soft bear family enjoys a nice afternoon, they are struck by a peculiar sound. As the parents call out to the young bear in the bathroom, they remind him not to use too much of their Mega Roll Ultra Soft toilet paper. He assures them he isn't, but the pile of toilet paper around him tells a different story. After rolling the toilet paper back up, the company says you may need to remind your family that they won't have to use quite as much toiler paper as before. When Dad Bear walks up to the bathroom door, his son promises there is plenty of toilet paper left for him.