During a typical workday at Ford's plant in Louisville, Kentucky, a peculiar sound fills the enormous building. Employees glance up from their work stations to try to figure out what this strange sound is before returning to their work. At the end of the line, an excited bugler announces the departure of every new truck exiting the building. After many bugles, Steve the bugler is kindly asked to cease his bugling because surely everyone gets the idea. However, Steve can't resist just one more bugle as Ford gets ready for the Kentucky Derby. For a limited time, customers can receive special leasing on select F-150 models.