Beauty scientist for Pantene Dr. Rolanda Wilkerson says she's lived the challenges she sees when developing hair products. She claims that the nature of coily hair is unique, and therefore needs products that can moisturize, protect and strengthen strands. Pantene believes that diversity within its creation process allows the brand to meet the needs of its customers.

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Tagline
“Soul Behind the Science”
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Active
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Grey Global Group Inc. (Agency), Carat (Media Agency)

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