![Lay's TV Spot, 'UEFA Champions League: Ver' [Spanish]](https://images-cdn.ispot.tv/ad/B2I8/default.jpg)
Lay's Super Bowl 2026 Teaser, 'The Lay's Challenge'
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Lay's introduces a challenge to all Super Bowl LX watchers. As a farmer walks across a potato farm, he excitedly says viewers could win the freshest bag of potato chips they've ever had. And, as a bonus, he might even deliver them. However, you'll have to tune in on February 8th, 2026, to find out how to enter.
- Published
- February 04, 2026
- Advertiser
- Lay's
- Products
- Lay's Classic
- Songs
- None have been identified for this spot
- Mood
- Active
- Events & Venues
- 2026 Super Bowl LX Feb 8, 2026 at Levi's Stadium
- Actors - Add
- None have been identified for this spot.
- Agency
- PepsiCo In-House ... Media Agency
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