Lay's Super Bowl 2026 Pre-Release, 'Last Harvest'

An older farmer tells his daughter he's finally ready to "hang it up," but she convinces him to work one last season together on their potato farm. Directed by Taika Waititi, this emotional follow-up to Lay's previous tribute to farmers continues the story of a family's generational legacy. Set to a gentle cover of "Somewhere Only We Know," a nostalgic montage follows the pair through the years as they grow real potatoes and share bags of Lay’s. The journey concludes with a surprise retirement party where the father passes the keys to his daughter to ensure their family tradition continues. Relive the journey during Super Bowl LX on February 8, 2026.