Apple TV Spot, 'Accessibility: I'm Not Remarkable'

Set to a percussive pop track, a diverse group of college students performs a high-energy musical number while using Apple accessibility features to navigate their campus. The lyrics, "I’m not remarkable, I’m just finding my way," underscore the theme as a blind student follows iPhone audio directions to cross a courtyard and another student types on a MacBook with her toes. In a science lab, a student uses an iPad with a Braille display while singing that he has "no superpowers," rejecting the "inspiration" label in favor of just being another student getting through his day. The energy peaks during a massive courtyard dance where the cast members, including those in wheelchairs and those with prosthetic limbs, come together to belt out the final chorus or perform it in American Sign Language. Apple says its technology is "designed for every student," highlighting that while their lives are unique, they are just as remarkable as anyone else.