Toyota RAV4 Super Bowl 2026 TV Spot, 'Superhero Belt' [T1]
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A man grabs the keys to his old Toyota RAV4, calling to his young grandson to "go for a drive." The man guides the boy down the stairs, hand in hand, and picks him up to buckle him in his car seat, calling it his "superhero belt." Fast-forward many years later, the boy, now grown, leads his older grandfather down the same stairs and to his own RAV4. The two share a smile as the man reminds his grandfather to buckle his superhero belt. "Returning the favor is a gift," a voiceover declares as Toyota reminds us during the Super Bowl LX that "people are the destination."
- Published
- February 08, 2026
- Advertiser
- Toyota
- Products
- Toyota RAV4
- Songs
- None have been identified for this spot
- Mood
- Emotional
- Events & Venues
- 2026 Super Bowl LX Feb 8, 2026 at Levi's Stadium
- Actors - Add
- None have been identified for this spot.
- Characters
- Kids
- Agency
- Saatchi & Saatchi ... Media Agency
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