Toyota RAV4 Super Bowl 2026 TV Spot, 'Superhero Belt' [T1]

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A man grabs the keys to his old Toyota RAV4, calling to his young grandson to "go for a drive." The man guides the boy down the stairs, hand in hand, and picks him up to buckle him in his car seat, calling it his "superhero belt." Fast-forward many years later, the boy, now grown, leads his older grandfather down the same stairs and to his own RAV4. The two share a smile as the man reminds his grandfather to buckle his superhero belt. "Returning the favor is a gift," a voiceover declares as Toyota reminds us during the Super Bowl LX that "people are the destination."

Published
February 08, 2026
Advertiser
Toyota
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
Toyota RAV4
Songs
None have been identified for this spot
Mood
Emotional
Events & Venues
2026 Super Bowl LX Feb 8, 2026 at Levi's Stadium
Actors - Add
None have been identified for this spot.
Characters
Kids
Agency
Saatchi & Saatchi ... Media Agency

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