Blue Apron TV Spot, 'Meal Kits: Sleepover: 50% Off'

Picking up their son from a sleepover, the dad asks his kid how it was and the kid excitedly says, "freakin' next level," and recounts the story of their Blue Apron steak and veggies dinner. He talks about how Joey's dad was in disbelief about the meal containing 40 grams of "big time" protein and how his mom was eager about the "flavors on flavors." Joey's dad also mentioned how the meal fits right into his macros, but not knowing what he meant the kid said to the group, "Macros? Like macaroni and cheese?" and everyone laughed. After hearing his incredible sleepover story, the kids mom asks Joey's parents if they have a referral code.