Media Measurement
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Creatives
Est. Spend
TV Impressions
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Local
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Volkswagen Atlas TV Commercial, 'Maps' [T1]

A little girl is acting as her dad's faithful navigator in the backseat during their family road trip. Her father helps her cross off states on her paper map using the the Atlas' digital cockpit, which shows him the exact moment they cross the state line into New Mexico. She marks a big red "X" across northern Texas as they begin the next leg of their journey together. As adults, things like driving from one state to another may seem small, but for kids, it can be an exciting event. Volkswagen believes that life's as big as you make it.

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“Life's as Big as You Make It.”
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Giana Ribeiro ... Girl with ponytail braids

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