McDonald's announces its Trick. Treat. Win! Game, which it says gives customers one-in-four odds of instantly winning over 100 million prizes. That means you can forget about that four leaf clover because you probably won't need luck.

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Trick. Treat. Win! Game (expires: 10/31/2018)
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We Are Unlimited (Creative Agency), DDB Chicago (Digital Agency), OMD West (Media Agency)

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