During an actual Jeep Cherokee test drive, the salesman directs the driver to turn off the highway and onto a dirt path. They utilize the 4x4 capability of the SUV while driving off-road and eventually cross paths with a bear. The automaker invites you to go where you've never gone before with a deal at its Adventure Days Event.

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Adventure Days Event
Tagline
“How a Test Drive Becomes an Adventure.”
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Agency
DDB Chicago (Agency), SapientNitro (Digital Agency), Starcom (Media Agency)

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