After observing dedicated Audi engineers working endlessly night after night, a facility night watchman claims he's seen things he shouldn't have -- unnatural things. He strolls past multiple Audi testing rooms where the vehicles are put together with the utmost precision and defy limitations when tested in the most extreme elements. While these efforts may seem unnecessary, the watchman says a world where these processes don't exist is the scariest thing he can imagine. Audi introduces its "obsessively designed" 2019 A7, declaring that progress is never satisfied.

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“Progress Is Never Satisfied.”
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Agency
Venables Bell & Partners (Creative Agency), PHD USA (Media Agency)

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