While sitting in the back seat during a road trip, a boy takes a bite of a pretzel and looks sad. A Mini Babybel Cheese wheel comes soaring out of the ice chest in the car trunk and declares that the boy's snack sounds boring. The whole family enjoys a Mini Babybel cheese, ditching the pretzels for a rich, creamy snack instead.

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Tagline
“Snack Time is Saved.”
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Active
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Spark Foundry (Media Agency)

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