It's a quiet, sunny day on a rural country ranch where two cowboys stand around making small talk. One cowboy mentions to the other that he just switched to GEICO and got more. He says that not only did he get a company he can trust, but he's now backed by 75 years of great savings and service. By the time he's done talking, his belt buckle has quadrupled in size and features a showy bull rider decoration. The other cowboy, oblivious to the spectacle, agrees that you can't argue with more.