Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About The General TV Commercial, 'Hold On to Your Biscuits'

A group of cowboys ambles over to their friend Cookie, who is supposed to be preparing biscuits but is instead staring at his tablet. They all exclaim how hungry they are and ask what is taking so long. Cookie tells them to hold on to their biscuits; he is getting an online service quote from The General. The cowboys all look at him baffled, but later they are all sitting around a fire pit browsing The General on their own devices.

Advertiser
Advertiser Profiles
Tagline
“For a Great Low Rate You Can Get Online, Go to The General & Save Some Time”
Phone
800-GENERAL
Mood
Funny
Actors - Add
None have been identified for this spot
Characters

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