A young boy sprints through his neighborhood to corral his friends, all the while shouting "he's gonna do it!" The neighborhood children waste no time dropping whatever they're doing to follow the boy back to his home. They arrive to find 9-year-old Owen Simmons in a wheelchair about to beat a video game using his Xbox Adaptive Controller. Rather than belittle this boy as "all of the other reindeer" once did to Rudolph, the kids all whoop and cheer to celebrate his success. Microsoft believes that when equal opportunity is given to everyone, we all win.