Superstition seems to mean nothing to this man as he walks down 13th Avenue, strolls beneath a ladder and glances at a blackbird and a black cat without worry. He's more focused on the possibility of winning prizes by peeling the tabs off his McDonald's cup during the company's promotion, Trick. Treat. Win! Although McDonald's says you won't need luck, the company does think you shouldn't miss your chance to win over 100 million prizes.