A younger Serena Williams starts her serve, while her coach tells her to pretend like she's at the U.S. Open. A present day Serena completes the service and continues play as her coach's voice guides her through the match. As the shot alternates from a home video of the younger tennis superstar to footage of her competing at the Open, Nike says its only crazy until you do it.

Advertiser
Advertiser Profiles
Tagline
“Just Do It”
Songs - Add
None have been identified for this spot
Mood
Active
Actors - Add
Serena Williams ... Athlete
Agency
Wieden+Kennedy (Agency), Wieden+Kennedy (Creative Agency), R/GA (Digital Agency), Wieden+Kennedy (Media Agency)

More Nike Commercials
Related Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top