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When it's time for your old truck to become your kid's new truck, Chevrolet's Truck Month may have you covered. This rancher believes that family pass-downs are great because they show someone is willing to step up to the additional responsibilities that come with owning a truck. The rancher's son is eager to put some miles on his newly inherited vehicle and looks forward to gathering some worthy memories and stories in his truck over time. During Truck Month, qualified customers may be eligible for special incentives on select 2018 Silverado models.

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Truck Month (expires: 08/31/2018)
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McCann Erickson (Agency), Commonwealth//McCann (Creative Agency), Carat (Media Agency)

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