In honor of the 2018 FIFA World Cup, Pepsi wants you to paint the world blue. To celebrate, many professional soccer players, including Lionel Messi, Marcelo Vieira and Giovani dos Santos, spread the message by kicking soccer balls filled with blue paint, watching them explode with color.

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Tagline
“This Is The Pepsi That Moves Every Generation”
Mood
Active
Events & Venues
2018 FIFA World Cup Jun 14, 2018 - Jul 15, 2018
Agency
BBDO (Agency), TBWA Chiat Day (Creative Agency), Firstborn (Digital Agency)

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