A cafe customer uses IBM Blockchain to verify that he drink is no ordinary cup of coffee. The software reveals that the Kenyan beans were transported from African highlands to the Port of Mombasa, all the way to her local roaster. IBM says Blockchain allows companies all over the world to create smart supply chains.

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“Let's Put Smart to Work.”
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The Ogilvy Group (Agency), Ogilvy & Mather Worldwide - New York (Creative Agency), Havas Worldwide (Digital Agency), Mindshare (Media Agency)

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