Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Mike's Hard Lemonade TV Commercial, 'Arcade'
While watching TV, a man cracks open a bottle of Mike's Hard Lemonade and is suddenly transported to outer space. There, he rides on the back of his trusty dog, who fires laser blasts out of his mouth at pixelized enemies, a la the arcade game Galaga. Mike's Hard advises customers to "drink on the bright side."
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Tagline
“Drink on the Bright Side”
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Tony Wilde ... Guy drinking Mike's Hard Lemonade
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