Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Keytruda TV Commercial, 'It's TRU: Roger's Story: Living Longer Is Possible'

Keytruda spotlights another TRU story of one of its patients. Roger is a father of three boys who was diagnosed with lung cancer. He says that being a good father is important to him and his diagnosis made him think about all the things he wanted to teach his kids. He now works on cars in his garage with his sons and even visits a car club to show them the older vehicle models. Roger says he used to think about all the things he might miss but after taking Keytruda, he has hope.

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Tagline
“It's Tru”
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Phone
85-KEYTRUDA
Mood
Emotional
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