From generation to generation, Lipton has been there through every optimistic moment -- no matter how big or small. The tea company shows its presence in moments when people listened to old-time radio, watched rockets first launch into space, played 80's video games, went to baseball games and graduated in 2018. Throughout the eras, Lipton says its remained refreshing optimistic.

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“Live Alive”
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Active
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DDB New York (Creative Agency), Razorfish (Digital Agency), OMD (Media Agency)

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