Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About The New York Times TV Commercial, 'The Truth Is Worth It: Rigor'

The New York Times illustrates the lengths to which a dedicated journalist might go to uncover the truth, claiming that the truth takes rigor but is worth it in the end. In this case, the writer scours over public documents regarding Donald Trump and discovers possible cases of federal crime and tax fraud.

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Tagline
“The Truth Takes Rigor. The Truth Is Worth It.”
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Furman Roth Advertising, Inc. (Agency)

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