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IKEA TV Commercial, 'Perfect: TaskRabbit Furniture Assembly'

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IKEA asserts that your perfect student deserves the perfect dorm room at a perfect price so you don't have to break your budget to make her feel at home. When this mother watches her daughter adjust to college dorm life, she is alarmed to see her offspring jumping into bed with a neighbor...to study. IKEA acknowledges that while it may be hard to let go, it does't have to be pricey and offers TaskRabbit furniture assembly starting at $36.

Advertiser
IKEA
Advertiser Profiles
Facebook, Twitter, YouTube
Products
IKEA SMร…STARR Twin Duvet Cover Set, IKEA KUGGIS Box With Lid, IKEA JANSJร– LED Work Lamp
Tagline
“Make the Dream Yours.”
Songs - Add
None have been identified for this spot
Ad URL
http://www.ikea-usa.com/backtocollege
Mood
Funny
Actors - Add
Julia Rehwald ... Daughter
Agency
McCann Worldgroup ... Creative Agency, Wavemaker ... Media Agency
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