IKEA asserts that your perfect student deserves the perfect dorm room at a perfect price so you don't have to break your budget to make her feel at home. When this mother watches her daughter adjust to college dorm life, she is alarmed to see her offspring jumping into bed with a neighbor...to study. IKEA acknowledges that while it may be hard to let go, it does't have to be pricey and offers TaskRabbit furniture assembly starting at $36.

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Advertiser Profiles
Tagline
“Make the Dream Yours.”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Julia Rehwald ... Daughter
Agency
McCann Erickson New York (Creative Agency)

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