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Media Measurement
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Est. Spend
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Attention & Performance Analytics
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About Nike TV Commercial, 'Rise. Grind. Shine. Again.' Featuring Kevin Durant
From his days of playing college basketball at the University of Texas to becoming a two-time NBA world champion with the Golden State Warriors, NBA superstar Kevin Durant has woken up early to hit the grind and perfect his craft. But, no matter the location of his training or the colors he wears to represent the team he plays for, Durant's crafted formula of rising early to reach his goals and grinding hard pays off when it's time to shine. And, when the day is done and it's time to sleep, he'll rise early and do it all over again.
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