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Nike Alpha Huarache 6 LE “Eyes” Cleat TV Commercial, 'Sixth Sense'

A lacrosse athlete puts on Nike Alpha Huarache 6 shoes in a dark locker room, and prepares himself mentally. The narrator wonders, as if via a radio broadcast, what the future of sport is, quickly cutting to a sequence of clips showing the start of the lacrosse match. Like a predatory animal with a seemingly sixth sense for success, Nike shows the athlete evolve, proving that with the right tools, athletes can take the same leap forward to unleash their sixth sense.

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Nike Alpha Huarache 6, Nike Alpha Huarache 6 LE
“Unleash Your Sixth Sense”
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Dan Frantz ... Director of Photography, Erica Hilbert ... Producer
Wieden+Kennedy ... Agency, Wieden+Kennedy ... Creative Agency, R/GA ... Digital Agency, Wieden+Kennedy ... Media Agency
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