Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AWS Next Gen Stats TV Commercial, 'Improbable Completion'

Amazon Web Services uses artificial intelligence to explain an improbable touchdown pass during a match-up between the Los Angeles Rams and the Minnesota Vikings. As Rams quarterback Jared Goff rolled to the right and looked down the field, he decided to go for it and throw over 37 yards to wide receiver Cooper Kupp, even though he had two Vikings defenders on him. Even with an 18 percent completion probability working against him, Kupp was able to haul in the pass and score the touchdown.

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