In an accident based in reality, an elderly woman cries for help after falling near the stairs in her home. Life Alert says that accidents can turn to tragedies when you can't get up after a fall. With the help of one of Life Alert's emergency devices users can get help fast with the touch of a button. Whether they're at home, in the bathroom or on the go, its emergency devices can summon help immediately. Life Alert claims to save someone from a potential catastrophe every 11 minutes.