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Charmin TV Spot, 'Charmin Accepts the Challenge'

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Recently, ALDI started poking at Charmin and Charmin is not pleased. Although ALDI implied its Willow toilet paper is just as good as Charmin with a lower cost, Charmin's poke test suggested that there's a big hole in its competitor's story. With the help of the poop emoji, Charmin advises not to use ALDI when you have to...uh.. you get the idea.

May 23, 2018
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Charmin Ultra Soft Mega Roll Toilet Paper, ALDI Willow Mega Rolls Ultra Soft Ultra Premium
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Carat ... Agency, Publicis ... Creative Agency, Publicis ... Digital Agency, Starcom ... Media Agency
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