![Charmin Ultra Strong TV Spot, 'Hasta los ositos Charmin saben' [Spanish]](https://d2z1w4aiblvrwu.cloudfront.net/ad/dfQl/charmin-ultra-strong-hasta-los-ositos-charmin-saben-spanish-small-3.jpg)
![Charmin Ultra Soft TV Spot, 'No pueden mantener sus patas lejos' [Spanish]](https://d2z1w4aiblvrwu.cloudfront.net/ad/IwCQ/charmin-ultra-soft-no-pueden-mantener-sus-patas-lejos-spanish-small-4.jpg)
Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Charmin TV Commercial, 'Charmin Accepts the Challenge'
Recently, ALDI started poking at Charmin and Charmin is not pleased. Although ALDI implied its Willow toilet paper is just as good as Charmin with a lower cost, Charmin's poke test suggested that there's a big hole in its competitor's story. With the help of the poop emoji, Charmin advises not to use ALDI when you have to...uh.. you get the idea.
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None have been identified for this spot
Agency
Carat USA (Agency), Publicis North America (Creative Agency), Publicis North America (Digital Agency), Starcom MediaVest Worldwide (Media Agency)
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