Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Charmin TV Commercial, 'Charmin Accepts the Challenge'

Recently, ALDI started poking at Charmin and Charmin is not pleased. Although ALDI implied its Willow toilet paper is just as good as Charmin with a lower cost, Charmin's poke test suggested that there's a big hole in its competitor's story. With the help of the poop emoji, Charmin advises not to use ALDI when you have to...uh.. you get the idea.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Funny
Actors - Add
None have been identified for this spot
Agency
Carat USA (Agency), Publicis North America (Creative Agency), Publicis North America (Digital Agency), Starcom MediaVest Worldwide (Media Agency)

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