Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Nike TV Commercial, 'I Believe' Featuring LeBron James, Song by Aretha Franklin

In May 2003, the Cleveland Cavaliers selected high school phenom LeBron James with the No. 1 overall pick in the 2003 NBA draft. During his first press conference, the humble kid from Akron, Ohio declared that he didn't feel any pressure as the top overall pick and that he wouldn't guarantee a championship for the team he was playing for. He also spoke about how hopeful he was that the league accepted him as a person, basketball player and leader. Fifteen seasons later, LeBron's laundry list of achievements includes three NBA championships, four MVP titles, opening a public school for at-risk youths in his hometown and breaking a championship drought for the city of Cleveland that lasted over 52 years.

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Tagline
“Just Do It.”
Mood
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