Wells Fargo recognizes the value of trust and claims to be built on it. When the country went West for gold, the company carried it back East by steam, horse and iron horse. Admittedly, it lost that trust but is on a mission to regain it through a recommitment to you. In order to make things right and earn back your trust, the company is focusing on your satisfaction. Even though it's a new day, Wells Fargo believes it's a lot like the first.