Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Macy's TV Commercial, '2018 Mother's Day: Separation Anxiety'

Amy is anxious on her first day of school. Her mom assures she'll be back and gives her daughter her purse. Years later, Amy, who is ready to leave for college, shops on Macys.com for a Mother's Day gift. She gives her mother a purse similar to what she was gifted on her first day, assuring her that she'll always come back.

Advertiser
Advertiser Profiles
Tagline
“The Perfect Gift Keeps Us Close”
Songs - Add
Mood
Emotional
Events & Venues
2018 Mother's Day May 13, 2018
Actors - Add
Julie Tao ... Teen Daughter

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